For the converted the benefits of Web Performance Optimization are blatantly obvious.  To name a few: increased conversion rates, increased pageviews, lower server bandwidth costs, increased search engine rankings, and lower website abandonment rates.

These are all great benefits that come from implementing WPO but convincing a client or the company you work at that investing in WPO is worth the effort often requires cold hard facts.

Here is a roundup of some of the most compelling statistics proving the effectiveness of WPO to business results:
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Website owners and performance tools both give special attention to a returning visitor’s user experience. Making your site faster for your loyal, repeat customers is obviously a good idea. However, there’s a fundamental disconnect between what we think we’re measuring and what we’re actually measuring. The result is that we optimize for scenarios that don’t exist, and do nothing for the ones we actually care about.

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