For the converted the benefits of Web Performance Optimization are blatantly obvious. To name a few: increased conversion rates, increased pageviews, lower server bandwidth costs, increased search engine rankings, and lower website abandonment rates.
These are all great benefits that come from implementing WPO but convincing a client or the company you work at that investing in WPO is worth the effort often requires cold hard facts.
Here is a roundup of some of the most compelling statistics proving the effectiveness of WPO to business results:
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